There is the e-commerce platform Giglio Group behind the finding of one million masks for protection from Covid19, for the Liguria region. The first e-commerce 4.0 company listed on the Star market of Borsa Italiana, the company founded in 2003, had been consulted by the region because of difficulties in finding the devices (Mask KN95 with Breathing Valve). The company, led by Alessandro Giglio (who will make available, in a personal capacity, 10 thousand of the masks needed by the Genoese health personnel), thanks to its digital platform in China, in less than 24 hours was able to find the protective masks and should provide it already in the current week.
We have four logistics bases: one in Milan, one in the USA in New Jersey, one in Hong Kong to serve South East Asia and one in the Shenzhen Free trade zone for China— says Alessandro Giglio – in China we obtained from the Chinese government the ICP License which allows you to operate on the web. And at this point, of course, the platform available to entities, companies or institutions that have similar needs in the Covid-19 health emergency.
Support for Made in Italy
In parallel, Giglio has developed an online sales strategy with the aim of supporting Made in Italy brands (and not only) in recovering from the significant losses in turnover they are experiencing due to the current health emergency. The strategy developed by Giglio Group provides for the instant connection of a platform to the brand's e-commerce site with a private sales approach that incentives to purchase through special discounts. The strategy also envisages the development of a ghost area in which the product is sold in a family & friends logic through discounts, outlet products, mid-season discounts and private sales, with the aim of attracting new traffic. In this dedicated area it will be possible to invite customers or to start lead generation activities through affiliate networks. The new e-commerce technology designed by the Group is already available for customers in the portfolio but also available to all brands that have their own e-commerce platform. With this project, Giglio Group continues towards the goal of promoting the digital distribution of Made in Italy in the world.
We collaborate with over 50 of the world's leading e-commerce platforms – as he explained to L'Economia Giglio -: from Amazon to Bloomingdale's, Macy's, Saks Fifth Avenue, Yoox Net-a-porter, Zalando, Privalia, Vente-privee. com through jd.com or mei.com in Asia. And after fashion with customers like Max Mara, Liu Jo, Patrizia Pepe, Fratelli Rossetti and Colmar, and most recently Harmont & Blaine, Stefano Ricci and Trussardi, and after design with companies like Kartell, we are now putting international virtual shelves, Italian food icons. Starting from Riso Scotti, Olio Carli and tuna As Do Mar. In total, Giglio has a hundred employees, and the 2021 Business Plan aims at revenues of over 70 million euros, gross merchandise value at 159 million with EBITDA over 9 million.