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Fashion on the pitch, Prada's donations for Milanese hospitals

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The list of donations from fashion and luxury entrepreneurs is growing to combat the health emergency. This morning the Prada group communicated that the CEOs and the President of Prada S.p.A. they donated two complete intensive care and resuscitation stations to each of the Milanese hospitals Vittore Buzzi, Sacco and San Raffaele. The press release, as you can see, is very tight and does not include names, but it is Miuccia Prada and Patrizio Bertelli, managing directors, and Carlo Mazzi, president.

Last week Donatella Versace, Chief Creative Officer of Versace, and her daughter, Allegra Versace Beck, announced the donation of 200,000,000 euros to the intensive care unit of the San Raffaele hospital in Milan in support of the fight against Coronavirus. And the CEO of Gucci, Marco Bizzarri, a donation of € 100,000, personally to the Ausl-Irccs of Reggio Emilia (Bizzari di Rubiera, province of Reggio Emilia).

In Italy the first to take the field was Giorgio Armani with a donation of 1,250 million to the Luigi Sacco, San Raffaele and Istituto dei Tumori hospitals in Milan, to the Spallanzani in Rome and to support the civil protection activity. Over 4 million were also raised through the fundraising launched by Chiara Ferragni and her husband Fedez. Immediately afterwards it was the French group Kering, (which I have many Italian brands and / or productions in our country, such as Gucci, Bottega Veneta, Saint Laurent, Balenciaga, Alexander McQueen, Brioni, Kering Eyewear and Pomellato) to announce a donation of 2 million euros destined for some of the country's main companies and healthcare organizations located in four areas where the group and brands are most present, namely Lombardy, Veneto, Tuscany and Lazio. The competitor LVMH has decided, instead, to allocate the companies of the group that usually produce perfumes and cosmetics in France to the exclusive production of the disinfectant gel, which will be delivered free of charge to the French health authorities and as a priority to the 39 hospitals of the Publique Assistance- Hpitaux de Paris (AP-HP). The Bulgari group brand has also made a donation to the Spallanzani hospital for the purchase of a cutting-edge microscopic image acquisition system, essential for the prevention and treatment of the virus. Both Kering and Bernard Arnault's competitor LVMH had already made donations to the Chinese Red Cross at the time of the outbreak in China. The Benetton family, through the Edizione holding company, has announced the donation of 3 million euros for the hospitals of Ca 'Foncello in Treviso, Luigi Sacco in Milan, Lazzaro Spallanzani and Policlinico Agostino Gemelli in Rome. Finally, Sergio Rossi announced the donation of 100 thousand euros to the ASST Fatebenefratelli – Sacco hospital in Milan and decided to donate 100% of all transactions made from March 14 to March 20 on the SergioRossi.com website. Others, such as Miroglio, have converted part of their production into surgical masks in water-repellent cotton. As did Adrian Cheng, of Nwd Group: an investment of 10 million Hong Kong dollars in the research, development and production of antibacterial masks and with NanoDiamonds technology developed together with Chow Tai Fook, a jewelry chain founded in 1929 by his great-grandfather, one of the largest fashion groups in the world of which Ceng executive director; in addition to two lines dedicated only to the production of surgical masks.

Of note, even if it operates in a different sector such as the food industry, the very important donation arrived this morning by the Lavazza group: 10 million euros for support projects for health, school and weak sections of the Piedmont Region. Of these ten, 6 million euros will go to the Piedmont Region – Coronavirus emergency support, responding to the #IOCISONO fundraising initiative organized in its favor. Another 3 million euros will be donated to the La Stampa – Mirror of the Times Foundation to equip hospitals with new equipment and medical supplies for intensive care and first aid, as well as advanced equipment capable of speeding up tests for the hospital. Amedeo di Savoia of Turin; provide free sanitizing kits to the Turin schools that request it; bring to the elderly in physical and economic difficulties basic necessities. One million euro will also be allocated to a plurality of bodies and associations active in the Piedmont area, in support of the weakest and most disadvantaged sections of the population.

. Tags News i : donation (t) Miuccia Prada (t) Patrizio Bertelli (t) Prada (t) intensive care (t) hospital

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