The social mystery about it has been revealed Diletta Leotta, host of Dazn, e Zlatan Ibrahimovic, AC Milan striker. A few days ago the comment left by the Swede to a photo on had aroused curiosity Instagram by Diletta. She resting on the terrace after a hard workout, he commenting: What are you doing on the roof, dear? Don’t relax. The story had continued on Tik Tok. She in minimal sports outfit, drank a coffee and promised to return to training immediately, but behind the Swedish player passed, famous for the sport, who grinned as if he had caught her in the act for the second time, and wrote The usual slackers.
That there was something underneath, he had guessed. But now the mystery revealed and, needless to say, a matter of marketing. The two are the testimonials of Buddyfit, an application created to allow people to train in any place with the support of a personal trainer. Ibra the group’s global brand ambassador, Diletta the brand ambassador for Italy. But how did this idea come about? From an intuition of its founder Ciferri, who acknowledged the difficulty of training from home with constancy through the classic fitness applications that leave the user alone. From there the idea of facilitating the connection with a remote personal trainer, who can follow the person in their workouts. The latest events have completely revolutionized the fitness industry – he explained – and today people’s needs have changed. After having experienced the possibility of training at home, people are looking for the flexibility to be able to train wherever they want and when they want by combining work at home with the gym. We have been working on the project for months, and today we are proud to launch the app officially in Italy, our first market, with Zlatan and Diletta who believed in us.
July 10, 2020 (change July 10, 2020 | 09:40)