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Tuesday, November 30, 2021

Cinema revival with fanfare: 300,000 spectators on the day the theaters reopen

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The cinemas attracted more than 300,000 spectators for their reopening on Wednesday, May 19, as much as a “classic” Wednesday before the pandemic, without gauge or curfew, said box office specialist Comscore. The next day, May 20, there were 150,000 admissions.

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In total, around 305,000 moviegoers have found their way back to theaters, showing that “the spectators voted with their feet” for the cinema after six months of closure, said Eric Marti, the boss of Comscore in France.

The performance is all the more noticeable as a gauge of one seat in three is applied in the cinemas, and that there is no evening screening because of the curfew at 9 p.m. The whole country is affected by this success, even the smallest cinemas have taken part in this momentum.

We will have to wait a few days to see if the trend is confirmed. As of the next day, Thursday, 150,000 admissions were recorded (70% of admissions in 2019 during the same period). The many upcoming releases, including Oscar-winning films The Father (May 26) or Nomadland (June 9) arouse hope, added Eric Marti.

This prospect is all the more fortunate since by mid-July many events will celebrate the 7th Art, including the Film Festival on June 30 and the Cannes Film Festival from July 6.

On the side of the novelties, it is the young public which draws the attendance on this Wednesday: the manga for teenagers Demon slayer attracted 58,500 spectators on day one, ahead of Tom and Jerry 34,388 spectators. The comedy Mandibles by Quentin Dupieux is third with 22,140 spectators, according to Comscore.

On the cover side, Goodbye idiots Albert Dupontel, crowned by seven Caesar, does as well as when he left before the last confinement (62,929 entries), in front of DNA by Maïwenn (18,102) and Drunk by Danish Thomas Vinterberg (14 490).



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